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You’re torching money

You’re spending a ton of money on paid ads with no ROI, or you’ve hired a full-time marketer or two and they haven’t worked out.

Your marketing just gets by

You’re mired in the “good enough” marketing problem, doing a few things here and there, but you know it isn’t strong enough and there’s no cohesive strategy.

Your business runs on referrals

Doesn’t sound like a problem, right? But if referrals are your only source of leads, scalability is going to be nearly impossible.




After diagnosing the issues and meeting with key stakeholders at Point One Navigation, Kris and Julie stepped in and completely transformed our approach. They designed and installed streamlined systems, including blog and video strategies, social media calendars, and press relations pipelines.

I highly recommend working with Kris, Julie and the Zanate team for anyone looking to build long-lasting marketing momentum.

JONATHAN GLADBACH
Founder, Boom Labs

SOPHIE ASH
Founder, Prospology

DENIS O’DWYER
Founder, Wide Open Media Group
CEO, Shroomer



How we help with fractional marketing services


I’ve always been a content creator and communicator. Following a short career in professional sports, I pivoted back to lean in on my writing and started my own sports blogs in 2007, eventually selling those to another network in 2012, before helping to build a large digital publisher here in Austin for the next four years pre-pandemic, and then working in SaaS content for a while.

Those opportunities gave me the opening to fund Zanate in March 2020 and the chance to work with growth stage companies who need an outside perspective and specialized expertise to execute quickly and grab the attention and traction they deserve.

I’m loving the work and look forward to becoming your growth partner!

To learn more about how I got here, check out my LinkedIn profile.

Thanks for visiting our website!

Hi, y’all, I’m Julie, an integrative & agile marketer for artists, creatives, arts organizations, and small agencies. My specialty is community building & connective digital strategy – I love learning about people and what motivates them.

Audience engagement & storytelling are the through-lines of my career. With two degrees in music performance, and a lifetime spent on stage, I recognize personas & relationships and search for subtext. I uncover what your organization really needs to say, filter that meaning through your unique voice, and then watch as your audience grows.

I love the power of good, well-placed, well-timed content almost as much as I love a good queso.

As a fractional CMO, I work to create cross-functional teams and believe that messaging should be cohesive – whether it’s sent from Development or from Marketing, or whether it’s in a grant or in an email.

To see my past positions and experience, hop on over to my LinkedIn profile – don’t forget to say hello!

Let’s work together on your next marketing project.